BlueLink contributes to the book Luxe Renaissance

To be published on 27 May by Dunod, Luxe Renaissance is the new book by Éric Brione, co-written with Anaïs Duquesne. For the first time, this work brings together all segments of the luxury sector to analyse its major transformations. BlueLink is proud to contribute, championing the vision of its Chief Executive Officer, Zoran Jelkic: customer relations are a strategic lever for the luxury of tomorrow.

In a context shaped by the rise of omnichannel approaches, the development of artificial intelligence, and the growing importance of digital customer journeys, the challenge for luxury brands is to offer seamless, personalised experiences with no breaks between physical and digital channels. Customer service is no longer limited to a support role; it has become an extension of the overall experience and emotional connection, including remotely.

BlueLink’s contribution to this book highlights the importance of striking the right balance between cutting-edge technologies and the human dimension. While digital tools and AI play a key role in streamlining journeys and better understanding customer expectations, excellence in customer relations relies above all on talent, interpersonal skills, and brand culture embodied by teams.

For many years, BlueLink has supported demanding luxury houses in the design and orchestration of high value-added customer relationship systems, combining innovation, operational excellence, and a strong service ethos. By contributing to Luxe Renaissance, the Group reaffirms its commitment alongside industry players to help shape discussions that will define the future of luxury.