A committed and responsible group

We believe in Symmetry of Attention®: if we are to deliver high-quality service to our partner clients (the companies that use BlueLink services) and ultimately their customers (the end consumers), our employees must feel engaged with the work they do and satisfied with it. Team engagement demands optimal working conditions, effective career management, productive social dialogue and initiatives to ensure diversity and inclusion. In all its locations, BlueLink offers working conditions that comply fully with local legislation, but strives to go further by providing its people with a pleasant working environment, competitive salaries, good occupational health and safety conditions, and a healthy work/life balance, including the right to disconnect and teleworking options. The BlueLink human resources policy is built around the crucial central issues of diversity, inclusion and equality of opportunity. We actively promote gender equality* and implement initiatives to facilitate full societal participation for vulnerable groups, including people with disabilities. We work to eliminate all types of discrimination as part of ensuring that everyone can contribute fully to the company project.

*Here, the Paris professional equality index.

BlueLink believes that it has a major role to play in the urban environment. Our involvement and relationship with local communities are reflected in our corporate sponsorship initiatives and outreach programme for community organisations. These initiatives include promoting socio-economic development through education, job creation, access to technology and apprenticeship opportunities in customer relations. BlueLink is also well aware of the impact its activity has on the natural environment, and works continually to minimise that impact. The company pays particularly close attention to digital sobriety, which aims to reduce the environmental impact of digital technology in general, and greenhouse gas emissions in particular. We work with our partners to design more digitally sober services and moderate our everyday use of digital resources. BlueLink also views digital sobriety as a source of energy, human and financial efficiency within its own organisational structure.

It is strong economic performance that guarantees the long-term future of the company, creates and shares value with all stakeholders, and facilitates the investment needed to ensure a secure future. Every BlueLink centre offers products and services tailored to the needs of its clients, all of whom have different priorities, from cost optimisation to team proximity and the option of involving advisers who are native speakers of particular languages. These complementary needs enhance our product and service packages and make us more flexible. This level of interconnectedness is what ensures a seamless continuity of customer relations operations. It is therefore essential that each centre leverages its own special expertise to remain competitive, not only to ensure its own long-term future, but also that of the Group in its entirety.

BlueLink conducts its business in accordance with the key principles of fairness, transparency and ethics. We carefully consider the potential impacts or potential unintended consequences our purchasing and procurement decisions could have on other organisations, and take every precaution to avoid or mitigate any such negative impact. BlueLink is equally committed to stimulating demand for more responsible products and services. In customer relations, the accelerating pace of innovation and the introduction of new technologies are helping to drive down costs, at the same time as boosting efficiency and productivity. These new technologies and the automation they facilitate are having a significant impact on the way work is organised. So we see the responsible use of innovation and new technologies as key to ensuring that we fully address these changes and the way in which we define the tasks assigned to our people.