A heritage of excellence
It is our advocacy for excellence in customer relations that builds and strengthens the bonds of trust that unite brands with their audiences.
Our story begins in 1992. Our parent company Air France creates BlueLink to design its loyalty programme and take care of its best customers. As entrepreneurs, we now offer our customer relations expertise to other high-profile prestige brands whose cultural heritage, history and values we uphold in perpetuity.
30 years of history, stories and excellence in customer relations
The thread of our history is woven into a fabric of excellence perfected and enhanced by people driven by the spirit of service. From Paris to Sydney, Santiago de Chile, Strasbourg, Prague and Mauritius, we have grown not only through time, but also through the relationships we have built over the years.
Exceptional relations build customer engagement
Brands have a unique story, vision and values they need to get across to as many customers as possible. Theirs is a genuine cultural heritage, and one that we are committed to perpetuating and promoting.
We understand that every client is unique, and we strive to work in their best interests to shape personalised, emotion-driven relationships.
“Because we understand that every interaction is an invaluable opportunity within the customer experience, we create outstanding relationships that drive customer engagement.”
Marc Breiner
Customer Engagement Director
Recognised expertise in customer relations
8,3
Overall satisfaction rating associated with our services (on a scale of 10)
67
Our NPS (Net Promoter Score)
93 %
of clients satisfied with our ability to inspire and deliver innovative solutions
87 %
of clients satisfied with our flexibility to deal with the unexpected
BlueLink: the first customer relations company to be awarded the Service Excellence label©
On the basis of experience gained over 8 years of NF Customer Relations Service certification, we took the decision in 2019 to go for the Service Excellence label, whose central focus is the spirit of service. As the first customer relations centre to take up this challenge, we opted to promote the customer experience delivered by the Air France-KLM Platinum Service Line handled by a dedicated team in our Prague centre.
The Service Excellence label was created by AFNOR Certification and Esprit de Service France to reward companies that do whatever it takes to delight customers through the development of remarkable experiences. It spans the three facets of service excellence:
- relational: quality management
- operational: customer relations management
- managerial: spirit of service management
The art of relation
Our conviction at BlueLink: more than a job, customer relations is an art. The art of creating links.
Focus on customer relations trends
Our experts decipher and analyse the latest customer relations trends for you.
