Luxury and remote customer relations
The power (and magic) of brand ambassadors
White paper
In the age of omnichannel and social media, "ambassadorship" represents a strategic challenge for luxury brands. Keeping the brand promise, even from a distance, means relying on real ambassadors.
But who are they? What are the levers for engaging them? What are the new forms of ambassadorship? In this white paper, customer relations expert BlueLink shares some of its secrets for cultivating unique, memorable experiences.
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