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Luxury and remote customer relations

The power (and magic) of brand ambassadors

White paper

In the age of omnichannel and social media, "ambassadorship" represents a strategic challenge for luxury brands. Keeping the brand promise, even from a distance, means relying on real ambassadors.

But who are they? What are the levers for engaging them? What are the new forms of ambassadorship? In this white paper, customer relations expert BlueLink shares some of its secrets for cultivating unique, memorable experiences.