BlueLink, Partner of the Luxury Awards 2025

On Wednesday 10 December, BlueLink partnered with the Trophées du luxe, organised by Le Journal du Luxe, a leading media outlet in the sector.

For its second edition, this prestigious event celebrated innovation and excellence by honouring the most remarkable initiatives from key players in the luxury industry: iconic Maisons, experts and decision-makers.

On this occasion, Zoran Jelkic, Chief Executive Officer of the BlueLink Group, had the honour of presenting the “Experience” Award to Maison Diptyque, a jewel of Parisian perfumery whose creations embody a new art of living and which has elevated customer experience to a true art form across every point of contact.

Diptyque perfectly illustrates the values represented by this award: an omnichannel customer relationship mastered with excellence, an exceptional clienteling strategy for personalised follow-up and bespoke activations, a reinvented physical experience with its London flagship store awarded in 2024, and a strong focus on employee experience through an immersive onboarding programme from day one.

The Trophées du luxe spotlight the most outstanding initiatives in the worlds of fashion, beauty, jewellery, hospitality and design. A true showcase of trends and craftsmanship, this ceremony enjoys both national and international reach.

Through this partnership with Le Journal du Luxe, BlueLink reaffirms its conviction: customer experience is a key driver of differentiation and must be placed at the heart of brand strategies.

Since its creation in 1992 as a subsidiary of the Air France-KLM Group, BlueLink has been putting its expertise at the service of prestigious brands to deliver experiences as exacting at a distance as they are in-store.

Photo credit : Le journal du Luxe